This creative campaign for GAP was developed for my Intro to Advertising class, where my team and I crafted a strategic positioning statement and built the creative concept around it. We chose two different media platforms and developed creative mock-ups for each in Canva.
In this fast-paced agency challenge, our team - the Parthenon Bookstore Account - developed a comprehensive strategic and creative pitch to increase awareness and student engagement with TNH among the Syracuse University community. In under one hour, we built a cohesive concept that combined audience insights, messaging strategy, and creative execution, ultimately earning the Best Overall Pitch award. This project highlights my ability to collaborate under pressure and translate strategy into compelling, student-focused ideas.
