Brand: Everytown For Gun Safety.
Insight: 46 million children in the U.S. live in a home with an unsecured, loaded firearm.
Big Idea: Children see guns as toys, but adults know better. Lock up guns before an accident happens.
Execution: 3 billboard ads, 1 emerging technology.
emerging technology: using ai integrated into home security systems and safes, firearm accidents can be prevented.
